Opinion
Chioma Could’ve Been Africa’s Culinary Queen: Hertz Fauzan’s Viral Take on Missed Opportunities
A recent commentary by motivational strategist and business consultant Hertz Fauzan has stirred wide discussion online after he used Chioma Rowland Adeleke, the wife of Nigerian music star Davido, as an example in a broader reflection on missed opportunities and brand potential.
In a video posted to social media, Fauzan outlined how Chioma, who is a professionally trained chef, already possesses a combination of qualities that many entrepreneurs spend years trying to build visibility, influence, access to resources, and public goodwill. He noted that despite these advantages, there has been no clear move towards establishing a structured culinary brand that could extend her professional identity beyond her association with Davido.
Fauzan suggested that Chioma could have leveraged her platform to create a culinary empire under a brand such as Chioma’s Kitchen expanding into restaurants across cities like Lagos, London, and Atlanta, or through cookbooks, a cooking show, or a branded YouTube channel. He added that even packaged food products or international collaborations could have helped position her as a major figure in Africa’s growing food industry.
His remarks, though centred on Chioma, were framed as a lesson for the wider public. Fauzan drew parallels between her situation and the many ways individuals often overlook their own potential. He encouraged people to recognise the platforms and opportunities available to them, rather than waiting for ideal conditions that may never come.
“When opportunity comes, get on the train before it leaves you behind,”
Fauzan concluded.
The discussion has since gained traction online, with audiences debating whether Chioma’s decision to maintain a private profile represents missed potential or personal choice. For Fauzan, the point remains that influence when combined with vision and execution can become a sustainable legacy.
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