Shimmer by Khuks Unveils New Era of Beauty Innovation with Official Product Launch

Ghanaian beauty brand Shimmer by Khuks has officially entered a bold new chapter. With a renewed focus on growth, innovation, and high-quality beauty care, the brand’s recent launch event served as more than just a product reveal, it was a reintroduction to a refreshed vision and elevated aesthetic.

“This new phase is about growth, innovation, and creating beauty products that truly shine. And trust us, we’re just getting started,” shared Angela Nyamewaa Ama Safowaa, affectionately known as Angie Safo, the brand’s Founder and CEO.

Launched in 2020 during the COVID-19 pandemic, Shimmer by Khuks first rose to popularity for its trendy body shimmers. Now, after weathering its early challenges, the brand is evolving into a premium beauty label with a curated lineup that caters to today’s modern, confident woman.

The New Lineup

The revamped collection introduces several standout products designed with versatility and sophistication in mind:

• Blink and Go Cluster Lashes: Highly pigmented and lightweight, these lashes allow users to customize their look—whether subtle or dramatic.
• Ridding Rub Cleansing Balm: A nourishing balm that melts away makeup effortlessly while keeping skin refreshed and hydrated.
• Airy Makeup Bag: A sleek, travel-friendly beauty organizer crafted to simplify and elevate your everyday makeup routine.

What sets Shimmer by Khuks apart is not just its aesthetic appeal, but its commitment to ethical practices and cruelty-free formulations—making luxury beauty more inclusive and mindful.

A Mission with a Glow

“At Shimmer by Khuks, our mission is to create inclusive, high-quality, and versatile makeup products that celebrate individuality while giving you that signature ‘shimmer’ effect, inside and out,” Angie Safo said. “When you choose us, you’re not just buying makeup. You’re investing in your moment to shine, no matter where life takes you.”

The brand is also planning ahead: expect exciting developments like pop-up events, beauty masterclasses, influencer partnerships, and limited-edition collaborations with makeup artists and creatives to bring fresh energy to the brand.

Angie also acknowledged the brand’s graphic designer, CRAWN, for playing a pivotal role in shaping the new visual identity. From the redesigned logo to the updated packaging and refined color palette, every design detail reflects the elegance and luxury at the heart of the Shimmer by Khuks vision.

What began as an outlet for self-expression during a global pandemic has now blossomed into a promising beauty powerhouse. “Shimmer by Khuks was never just a business; it was a vision, a promise waiting for the right moment to be fulfilled,” said Angie.

With its refined brand identity, exciting product lineup, and growing community of supporters, Shimmer by Khuks is ready to take its rightful place in the beauty industry—one shimmer at a time.

Explore the full product range and learn more at: www.shimmerbykhuks.com