Brands
šļøš Twitter Takes Flight with X Logo: Elon Musk Unveils the Rebrand!
In a bold move, the iconic blue bird logo of Twitter is making way for a new era as Elon Musk, the owner of the social media giant, introduces a striking transformation.
In its place, a sleek white X on a black background now graces the Twitter profile, signifying the dawn of change and innovation.
As part of a comprehensive rebranding effort, the billionaire visionary and Chief Executive Officer, Linda Yaccarino, took to Twitter to announce the unveiling of the new X logo. “X is here! Let’s do this,” Yaccarino’s tweet exclaimed, marking the beginning of an exciting chapter in the platform’s history.
Lights. Camera. X! pic.twitter.com/K9Ou47Qb4R
— Linda Yaccarino (@lindayacc) July 24, 2023
The midnight hour of Monday, July 24, 2023, saw the official launch of the X logo, with Yaccarino sharing a captivating image of the emblem projected on Twitter’s iconic San Francisco headquarters. The symbol stands as a testament to Musk’s relentless pursuit of progress and the transformational journey that lies ahead.
This groundbreaking change comes in the wake of Musk’s acquisition of Twitter in October 2022 for a staggering $44 billion. Since then, the visionary entrepreneur has been on a mission to revolutionize the platform and create an all-encompassing app, aptly named X Corp.
In a series of tweets on Sunday, July 23, 2023, Musk hinted at the imminent logo change, calling for submissions for the perfect X logo. His promise to go live worldwide with the chosen design spurred excitement among Twitter enthusiasts, eagerly awaiting the X transformation.
Musk’s visionary statement, “And soon we shall bid adieu to the Twitter brand and, gradually, all the birds,” emphasizes the platform’s evolution into something far greater than just a social media network.
And soon we shall bid adieu to the twitter brand and, gradually, all the birds
— Elon Musk (@elonmusk) July 23, 2023